Comments on: Australian Open Tennis and Fashion Cash Prize in Second Life

By: Alexi Venneri

Alexi Venneri — Fri, 16 Apr 2010 23:23:57 +0000

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By: nba news

nba news — Fri, 04 Dec 2009 22:48:38 +0000

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By: MyTennisCircle-Tennis Social Network

MyTennisCircle-Tennis Social Network — Wed, 14 Jan 2009 16:12:13 +0000

I love second life, and now tennis in second life! Thats cool still wondering how can it be monitized.
http://www.mytenniscircle.com just got launched, check it out its a free tennis social networking site!

By: tennis camp

tennis camp — Mon, 10 Nov 2008 01:30:37 +0000

The real money and second life money don’t have much in common and it’s very difficult to conver to real dollars.

By: Tina Anderson

Tina Anderson — Thu, 31 Jan 2008 19:07:47 +0000

I wonder how much it is worth in real money though. This has not exploded into the mainstream like it was expected to.

By: Bret Treasure

Bret Treasure — Thu, 24 Jan 2008 16:02:51 +0000

Hi Ian,

The Australian Open’s website says it’s $250,000 worth of virtual currency, which is not quite the same thing :p

By: Layla

Layla — Mon, 21 Jan 2008 21:35:58 +0000

I wish I would have seen this blog earlier. I would’ve most definitely submitted an avatar. I love Second Life. I have noticed that it’s not taking off as fast I thought it would, but it’s still a great way to interact with people.

By: epredator

epredator — Wed, 16 Jan 2008 10:38:36 +0000

@tennis The aim of using any metaverse Second life or any other is to enable people to engage with one another and with the content. It is still early days, so I guess it depends on what you call mainstream. I know at Wimbledon I got to talk to 200 people a day about wimbledon and what IBM does. Not as pure marketing but as enagaging with interested parties. The website we do for wimbledon has 8.5 million unique users. They are not a like for like comparison. I could not have a dialogue with 8.5 million people.
We are exploring Second Life and othre metaverse technologies. The benefits we have seen just internally of people interacting in an avatar based environment over and above the traditional text and voice ways are leading us to expierment further.
Last year the Australian Open build in Second Life was used exclusively for invite only customers, just as hospitality would be at the actual event. This year the team have opened it up to compare and contrast.
If people want to come along and see the potential they can, and just imagine what it these sort of interactions would be like in 20 years time. Not to replace real life and being there but a step forward from flat TV. Unless we explore these options we wont know what works, what we need to change to make these experiences deeper.

By: Better Communication Results

Better Communication Results — Wed, 16 Jan 2008 03:38:29 +0000

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By: tennis

tennis — Tue, 15 Jan 2008 22:17:16 +0000

Second Life is just not working out for the mainstream. IBM is trying to promote because they have a major stake and first mover advantage in it. I think this marketing effort is a waste of time.

Tennis Plaza

http://www.tennisplaza.com