Augmented reality, we love it here at eightbar. The blend of the real and the virtual. Roo recently wrote about the Radio 1 band in your hand now you need to see this excellent Lego AR kiosk. (Thanks to our collegue Alex Phillips (a.k.a DK) who pinged me a similar demo from a conference by the same people)
It is by Total Immersion
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Total Immersion is probably the most commercially successful augmented reality company in the world, and this video is a nice testament of their progress.
To see more of Total Immersion and the best of the best in augmented reality check out the blog http://www.gamesalfresco.com.