Comments on: "The point of innovation is to make actual money…"

By: Dusanwriter » IBM “Making Money” Ad - Revised Script

Dusanwriter » IBM “Making Money” Ad - Revised Script — Fri, 25 Apr 2008 00:34:58 +0000

[…] up on all the discussion around the IBM ad that’s caused a stir because of its seeming slap at virtual worlds (note to […]

By: Dusan Writer

Dusan Writer — Tue, 12 Feb 2008 03:04:00 +0000

I wish I knew how to put together a machinima, but in the absence of that I’ve written a script in replyending with the tag:

STOP CAMPING
START DOING

Come on folks! We’re supposed to be a creative community – surely the best reply is a machinima of our own???

By: IBM “Making Money” Ad - Revised Script « Dusan Writer’s Metaverse

Tue, 12 Feb 2008 03:00:44 +0000

[…] IBM “Making Money” Ad – Revised Script February 12, 2008 — dusanwriter Picking up on all the discussion around the IBM ad that’s caused a stir because of its seeming slap at virtual worlds (note to IBM: insure heads roll at ad agency or fire them), the one thing that strikes me is that for all the creative folks in a huff over the offense that I’ve yet to see a machinima in response! […]

By: RIc Mollor

RIc Mollor — Mon, 11 Feb 2008 17:48:45 +0000

Isn’t IBM about to introduce their own synthetic world business product very shortly? It’s my understanding that it will be demoed on the 19th or 20th.

By: eightbar » Blog Archive » IBM at the NRF

eightbar » Blog Archive » IBM at the NRF — Mon, 11 Feb 2008 10:41:38 +0000

[…] Does your avatar know how to make actual money? Bernadette Duponchel’s does. She was recently at the National Retail Federation conference with the rest of her team, presenting IBM’s take on virtual worlds for the fashion design industry. […]

By: Aleister Kronos

Aleister Kronos — Sun, 10 Feb 2008 23:31:44 +0000

‘Stop Talking, Start Doing’… you’ve gotta love (ok, perhaps only respect) people who can come up with a 4-word strapline to drive an entire campaign, no doubt costing squillions. And then gasp at the sheer bravado of making a series of ads in which “doing” is entirely absent from the ad. I get the “stop talking”… but I’m not seeing much in the “start doing”.

The virtual worlds thing? I’m not in Media Studies, so I’m not fully au fait with all the cultural references and the cunning ambiguity (“is it? isn’t it? is it? isn’t it?”) of it. It’s just another example of someone talking out of their backside… like the other ads in the campaign.

It is worth searching YouTube for “Stop talking, start doing” – and watch some of the other ads in the campaign. hehe… How ironic to think of virtual worlders as thin skinned.

By: Prokofy Neva

Prokofy Neva — Sun, 10 Feb 2008 21:01:33 +0000

This newer IBM ad clip is back up on YouTube if you want to see it, the discussion and link is here:

http://www.massively.com/2008/02/09/ibm-disses-virtual-worlds/1#c10376331

By: Alan Edelman

Alan Edelman — Fri, 08 Feb 2008 17:20:21 +0000

@Laura, don’t understand why you are combining innovation and pure research. Two totally different concepts. You are absolutely right, pure research for its own sake by governments et al is good and should be fostered for what it is. In business, innovation is taking something existing and doing it better. And the only reason for that is higher profits. Be that less cost, more revenue, reduced time to market, etc. The ad referenced innovation, and the comment is correct.

By: Laura Thomas/Pyrrha Dell

Laura Thomas/Pyrrha Dell — Tue, 05 Feb 2008 23:29:35 +0000

I have to admit I may be too close to the subject of the ad (being the person inside Dell who evangelizes for our continued explorations in virtual worlds), but my biggest beef with the commercial was the “point of innovation is to make real money” line.

Having worked at the Superconducting Super Collider (http://en.wikipedia.org/wiki/Superconducting_Super_Collider) before our US Congress killed the funding for it, innovation and exploration for the sake of just finding out what’s possible is something I value.

And, I just have to wonder (while totally understanding why we’ll never hear) how much money IBM’s clients such as Sears and Circuit City have made… I can admit Prok, that Dell hasn’t made tier from in-world sales.

Doesn’t mean I don’t think we have received other goodness such as community and brand building from it, though. Or, that I’ll stop promoting the other benefits we have seen and those that are still out there to be discovered.

By: Troy McConaghy

Troy McConaghy — Sun, 27 Jan 2008 17:18:27 +0000

So in summary, the ad was trying to say “Don’t hire the kid next door to help you get your company into virtual worlds, hire IBM.”

By the way, IBM took out a two-page ad about virtual worlds in the latest Macleans Magazine, Canada’s main weekly news magazine (Feb. 4 edition, pp. 42-43). It’s an interview with Chuck Hamilton, New Media and Learning Leader for IBM’s 3D Internet Division. He’s very upbeat about virtual worlds.

At the end of the ad, they say “To view the interview, please visit http://www.macleans.ca/ibm + register for the Innovation in Action Online Summit, May 13, 2008.”