Virtual Worlds Forum Europe 2007

London, Tuesday 23rd to Friday 26th October. 3pointD already has the press release, so I won’t bother reproducing the speaker list or even the programme; you can just as easily get them from the conference website.

The speaker list is a star-studded list of dozens of thought virtual world thought leaders. Ren Reynolds (no relation) will be there, and I might even finally get to meet Alice Taylor. As you’d expect, IBM are well represented. Colin Parris (IBM VP, Digital Convergence, which is where the 3D Internet work in IBM) is giving the keynote on Thursday (“Cross-world, cross-platform; how close are we to a multi-world integrated framework?”) and Ian is joining a panel later that morning (“Harnessing the power of virtual worlds for corporate collaboration”).

I’ll post about some other upcoming conferences soon. (Update: Ren recently posted a great list of relevant and interesting looking events at Terra Nova). Hope to see you at one of them.

Eduserv revisited

Back in May I shared the presentation I gave at the Eduserv Foundation Symposium. It was an interesting conference, bringing academics and policy makers together to discuss the opportunities of virtual worlds. Very interesting for me, as it was the first time I’d spent much time seriously getting to grips with what education in virtual worlds might mean (something I’ve been increasingly doing ever since actually).

On Wednesday the organizers ran a follow up event; a discussion in Second Life.

Eduserv had set up a chat queuing system. While on the seats we pressed page-up to request permission and speak, and page-down when we were done. This might have been useful as a tool for moderated conversation in really big groups,  but for the 35ish of us it felt like overkill, and we soon agreed to drop it and chat normally.

The chat was being simultaneously tweeted on Twitter, and the complete transcript can can also be found online here.

Two choice quotes:

Babbage Linden: It’s easier for it [SL] to be a chemistry set than a chemistry class I think

Four Bailey: I think it’s compulsive for human beings to build – why do we enjoy the beach so much – its creative and constructive and helps you represent your thoughts regardless of your subject specialism

Andy Powell (AKA Art Fossett), who organised the event, wrote up his thoughts about the moderated vs unmoderated session as well as blogging a couple of areas which come up in the discussion; ‘being where the students are‘ and ‘building as pedagogy‘.

Practice makes better – IBM press conference at Wimbledon today

Ian Hughes, Mark Alexander and I are joining Andy Burns and the rest of the IBM team at Wimbledon today, helping out at two mini press conferences. Excitingly, they’re taking place in…

  • Wimbledon itself (in the physical realm of London’s SW19),
  • a conference call,
  • Streaming video (on ustream),
  • Second Life (at the IBM 7 sim),
  • Flickr (mine and Ian’s),
  • … and probably more.

The first one happened this morning, but you can join the SL portion if you come along at 8:20am PDT (4:20pm BST) for the second event today.

In attendance in the real world this morning were Dr Ann Quinn (Head of Sports Science at the Lawn Tennis Association) and Ian Ritchie (Chief Executive Officer of the All England Lawn Tennis Club). Joining on this morning’s conference call was tennis star Ivan Ljubicic, though he’s playing a match this afternoon so I don’t think he’ll be able to make this afternoon’s event as well. In fact, I’m delighted he made the time the morning of a match to join us today.

Of course, all of the web-speed work can mean instant results; the first press coverage from this morning has already been blogged by the New Scientist.

These mixed reality press events are always a little improvisational, but are something we’ve been practicing for a while now. As early as November 2006 a bunch of us ran something similar with Irving Wladawsky-Berger, which was attended in the real world by several journalists – including Tim Guest, whose recent book actually covers that event in some detail. In the months since then, many more journalists seem to have already become users of Second Life (and some, of course, of several other virtual worlds too). Certainly, the general level of knowledge of virtual worlds is much higher now. So much so in fact, that today’s event was largely not even about virtual worlds, but simply used Second Life as a medium to extend the public reach of the event, just like the conference call, the web stream, and everything else.

Update: Ian has posted his own thoughts on the event too.

Update: coverage from New Scientist, silicon.com, vnunet, Le Monde, Times Online, Sporting Life, …

Second Lives book launch party

As Ian recently posted, we attended the book launch party on Tuesday for Tim Guest’s new book, Second Lives.

It was interesting and fitting that there was another book launch party tonight, and this one was in Second Life.

Errol book launch SL party

This one was held at the Elysian Isle sim in Second Life. At this one, unlike in the real world, Tim gave a reading from first chapter (and I have to say his voice was a welcome relief from the reading on Radio 4 this week; Tim’s voice makes much easier listening). There was also a digital copy of the first chapter of the book to take away.  

Errol book launch SL party - book reading

Sadly, the virtual version lacks the all important inside cover. 🙂

Blogs and Social Media Forum

I spoke at the Blogs and Social Media Forum yesterday.

The agenda had me slated to join Ben Edwards (publisher of Economist.com), Jem Stone (Executive Producer, BBC New Media and Technology), Adriana Lukas (Big Blog Company) and Myles Runham (General Manager, Europe, Ask.com) for the keynote panel.

Euan Semple, who chaired the event, kicked off the day by getting a feel for the audience by asking how many of the participants a.) read blogs, b.) write blogs, c.) use wikipedia and d.) have edited wikipedia. A surprising number of people said yes in all categories. Indeed, it seemed to me that the percentage of the attendees blogging was slightly higher than the percentage of the keynote panelists blogging publicly; Although Ben Edwards said he wants to start, the fact he doesn’t already have one surprises me enormously given his previous role as director of New Media Communications in IBM’s HQ at Armonk. Equally surprising is the fact that Myles Runham (who previously worked “…in BBC Corporate Strategy (focusing on new media)” also doesn’t seem to have a public blog either.

Blogs and Social Media Forum - participants Blogs and Social Media Forum - Euan Semple Blogs and Social Media Forum - Keynote panel Blogs and Social Media Forum - Myles Runham Blogs and Social Media Forum - Ben Edwards

I think I was subconsciously quoting either Suw Charman or Euan himself when I said that a corporation is made not of employees, but of people.

After some case studies from the Economist and BUPA and a quick speed networking event, we were treated to an open space session facilitated by Lloyd Davis. Lloyd invited anyone who was interested in hosting a conversation to stand up, introduce themselves and share what they wanted to talk about. A dozen subjects were covered, including mobile applications of social media, moderation, spam and (of course) virtual worlds. Yes, the Ian and Roo show was there in full force, attracting a couple of tablefuls of people which opened up into a detailed Q&A and discussion about the virtual worlds.

Tuesday 12:05 pm 6/5/07

[CC-licensed photo from Robin Hamman]

Great fun, and an unexpected chance to share in more detail with some very untested (and of course interesting) people.

Sadly we had to dash off during lunch to a meeting across town, so we missed the afternoon sessions. I hate leaving conferences early, and it was only because I was invited to join the conference (replacing another speaker who had dropped out) at the last minute that my afternoon was already full up. It meant we missed Lee Bryant (Headshift) and Simon Phipps (Sun’s Chief Open Source Officer) present, plus a couple of really interesting looking panels too. I am hoping we get the recordings of the afternoon sessions soon, so I can catch up with the end of a great conference.

Update: due to the frankly stunning level of spam it generates, I’ve disabled comments on this individual post. Email me if you have something you want to add.

Virtual worlds in education – Eduserv Symposium 2007

I presented at the Eduserv Foundation Symposium yesterday. I wrote up my brief notes from the event, and there has already been an impressive amount of blogging about the conference.

If you missed the live stream on the day, I believe all the videos will be made available by Eduserv soon.

For now, here is my presentation.

It’s a brief introduction to the breadth and variety of virtual worlds (I cheekily included EVE Online in this list, even though it is of course an MMORPG rather than strictly a virtual world). I also cover what IBM and IBMers have been doing already, as well as a brief overview of what’s interesting in the world of education, both within IBM and in the wider world. Right at the end I included a teaser for what’s going on behind the firewall. The reasons for an internal metaverse are pretty obvious; while there will continue to be virtual world activities we’ll want to run in public, there are some situations in which IBMers would benefit from having a virtual world running on our own servers.

I learned a new word during the conference (always a sign of a good day). When discussing people being more ready to communicate online, often in the form of ranting and flaming in blogs and forums, I was introduced to the term ‘cyber-disinhibition‘. Daniel Goleman’s term describes how,

In order for this regulatory mechanism [of impulse inhibition] to operate well, we depend on real-time, ongoing feedback from the other person. The Internet has no means to allow such realtime feedback (other than rarely used two-way audio/video streams). That puts our inhibitory circuitry at a loss — there is no signal to monitor from the other person. This results in disinhibition: impulse unleashed.

It makes me wonder whether 3D virtual worlds, by bringing a palpable sense of presence, provide some of the real-world cues required to allow people to express themselves while helping prevent the negative effects of cyber-disinhibition. Certainly some of the research into interpersonal distance of avatars (see this study of nonverbal social norms in online virtual environments for a review) have been pretty interesting, and may suggest that the spatial cues in virtual worlds are already good enough to bring out our real-world social norms.

Update: video of my presentation is available from Eduserv’s site

RL brands in SL – study

Market Truths Ltd released the third of their reports on Second Life this month, entitled Real Life Brands in Second Life (Q1 2007).

The study will be interesting to anyone weighing up what effect Second Life can have on a brand. Some might argue that the sample size could have done with being a little larger, but even the 201 responses used give a useful insight into what SL residents think about the impact and effectiveness of real life brands. To give you some idea of the findings, here’s the table of contents:

  • Executive Summary
  • General Attitudes Toward RL Brands in SL
    • Overall Attitudes
    • Expected Effects and Consequences of RL Brands in SL
  • Exposure to RL Brands Currently in SL
  • Marketing Tactics
  • Marketing Implications
    • Link RL and SL
    • Give Residents Things to Do
    • Provide a Quality Experience
    • Make a Contribution
    • Tread Lightly
    • Try to Work with Small Content Creators
    • Increase Awareness
  • Appendix A: Methodology
  • Statistical End-Notes

I was pleased to see that IBM comes out pretty well, with a good score for positive brand impact and 20% of respondents being able to name it as an RL brand in SL, making it the leader in terms of awareness and putting it ahead of Adidas, Dell, Toyota, Reuters and Coca-Cola in that order. (The latter is fascinating, because as far as I can tell the presence of Coca-Cola textures in SL is unfunded and unofficial).

The study also lists some of the key features of what each brand is doing in SL, along with some detailed discussion of the implications for marketing in SL, and suggestions for what to consider and what to avoid.

If you’re reading up about this area and trying to gather evidence for whether it’s worth getting involved you may well find this an interesting and useful study. You can buy it for US$200 from their website or for L$25000 from their SL office.

Many Eyes make light work

If you’re anything like me, tables of numbers are hard to grasp. If a picture is woth a thousand words, it’s probably worth a million spreadsheets. (I’ve always thought the only good spreadsheet is one with a graph on every page.) I was therefore delighted when, following the release of some detailed Second Life stats by Linden Lab people like Raph Koster and Darren Herman shared some interesting graphs and visualisations of the raw data.

I’ve been meaning to try out Many Eyes for a while, so I uploaded the residents by country data and, with just a couple of clicks, Many Eyes was displaying it as a map and a bubble chart





I’m very impressed with Many Eyes. I know it’s an IBM creation, but I was honestly rather struck by how straightforward and pleasant it was to use. Congratulations to the team behind it. The Visual Communication Lab must surely be a very cool place to work.

Second Live voice beta

I had a chance today to try the Second Life voice beta.

The demo requires a separate download, and only certain sims on the beta test grid are currently voice-enabled. I know that Spaceport Alpha and NMC and enabled. Apparently Abbotts, Lusk and Pulveria, are also voice-ready too. I’m sure the list will grow quickly.

When you speak a green wave form appears above your head. It fades to grey and vanishes when you stop, and goes red when you’re hurting other peoples ears. Here is Algernon complete with wave form…

And a bunch of people trying it out at Spaceport Alpha…

Some observations about voice chat:

  • The waveform thing is nice, though rather basic. I don’t get the sense that it reacts to what is is being said. Rather, it gives a hint as to whether the avatar below is speaking quietly or loudly. Even having a hint of who might be speaking is useful though, and I found I could normally work it out even when some people just had an open mike (rather than using push-to-talk).
  • The audio quality is crisp, but the 3 second (ish) delay leads to some strange satellite delay effects and odd pauses in conversation.
  • The audio is stereo, and sensitive to distance. The connection between someone’s location and their voice is nice and obvious.
  • … at least until you move your camera. Your virtual ears are affected by the position and angle of the camera, not your avatar. This means that you can listen in on remote conversations, but also that you stop hearing your local conversation when you focus elsewhere.
  • Puppies get confused and playful when you put on a headset. The lead was very appealing to my 6 month old pup. A couple of us were racing to see who could have the first dog ‘speaking’ in Second Life.
  • Despite the green waveform, it’s strange to be standing still with your hands still while you talk. However, this is being addressed. From the Voice Beta page

This build also gives you the ability to “wear” an initial set of “speech gestures”. These speech gestures are randomly selected from nine different animations based on the intensity of your voice. These Gestures are currently located in your Library’s Gesture Folder (under “Speech Gestures”).

  • There are three gesture “sets” of three gestures each for low, medium, and high speech intensity levels.

We will refine and add to the set of nine speech gestures in the next few builds.

I’ll be interested to see how this develops, and what other new features get added. I suspect that mute, which is currently not implemented, will be an important one.

I like it. I don’t think it will ever be my favourite way to communicate and I’m undecided how much I’ll use it, but it’s nice to try these things out.

Second Life temporarily closed to new members [Update: not so much]

Second Life recently closed the new registration signup process.

Sorry, we’re currently jam-packed

To ensure the best possible experience for all of our Residents, we are temporarily limiting new account registrations. There’s been a huge influx of new Residents into Second Life and we are working hard to keep up with the demand.

Please check back soon to create your new account. Be sure to use special offer code WAIT76 for a free Linden Lab gift pack. Look for it in your inventory after you log in. Thanks again for your patience.

I don’t see it mentioned on the official Second Life blog yet.

I keep telling people about virtual worlds and they keep signing up for everything from EVE to Second Life.. so inevitably I got a couple of complaints people saying that they want to try SL but can’t. This is a shame, but hopefully won’t last long.

Update:Yoz Linden clarifies the situation in a comment below. Grid back up and registration is open again