Personal Branding and Corporate Life, quite a challenge

A few of us seem to have accidentaly moved into an arena where we have made a name for ourselves, connected with all sorts of other people, worked the web and web2.0, delivered and shared ideas, led the way despite never being asked to. That has led to some personal branding and in the case of eightbar some group branding.
It is a tricky area for many people to come to terms with, when the have only up to now kept a local “office” reputation. People understand that, there is an order of things to that. It may be a regimented promotion and exposure process. Now of course we have suddenly been landed with the ability to share and work anywhere. The early adopters in all this typically being the ones who have not always felt comfortable with traditional structures.
So we find ourselves in a cultural place, some of the world values our reputations, much of it does not but would really like to have one, an equally large percentage has no idea its happening.
Jeremiah Owyang (of Forrester) started a thread over on his blog that I recommend you all dive in on if you have particular feelings about your personal brand, how it impacts your future career, how you protect it, how you value it and choose to use it for the good of your company.

One thought on “Personal Branding and Corporate Life, quite a challenge

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