Dave Kamalsky of Linden Lab (formerly of IBM Almaden) pinged me to point out that they now have a new blog called Working Inworld. Now, I wouldn’t usually repost this kind of thing, but one particular post that caught my eye was the joint IBM / Linden Lab case study on the IBM Academy of Technology events that were held in Second Life. It’s a very nice paper, worth taking a look at for some of the figures and business aspects around how best to make use of these kinds of spaces.
Oh, and there’s an interesting concluding comment:
After holding the Virtual World Conference and the Annual General Meeting in Second Life, the AoT agrees that virtual worlds will have a big impact on business, on IBM, and IBM’s clients. And, the best way to learn about virtual worlds is to use them – which IBM is now committed to doing.
This made me smile… no kidding… some of us have been around in this space for quite a few years now… in fact, I was reminiscing about my avatar’s brief TV appearance in an in-world business meeting 2 years ago, only the other day 🙂