"Oh, it has losers…"

The US version of The Office (which does an excellent job of being almost as funny as the BBC version) is no stranger to life online. It’s fun to spot Kevin, Meredith, Creed, Roy, Pam all on MySpace, and Dwight has a blog. This week they dipped into Second Life. The very same week as CSI:NY; It’s all getting very mainstream.

Of course, the Office’s treatment of SL was as tongue-in-cheek as you’d expect…

Dwight: “Second Life is not a game. It is a Multi User Virtual Environment. It doesn’t have points or scores  or winners or losers.”

Jim: “Oh, it has losers.”

Steve Nelson at Clear Ink, the team behind bringing the office into SL for the episode, has written about the project and carefully lists the locations and clothing used.

Update: Aleister Kronos has been blogging and engaging in very interesting discussion about the nicely viral SL stuff the Office (through Clear Ink) have been doing in Second Life. Here are some links: part 1, part 2, part 3.

5 thoughts on “"Oh, it has losers…"

  1. I think what you missed in the episode is although Jim called Dwight a loser, Jim ended up joining SL and enjoying it as much as Dwight. It was amusing to me.

  2. Yes. I should have mentioned the wider plot. It’s quite touching, really. Good old Jim. It’s a good line though. “Oh, it has losers” has made me chuckle nearly constantly since I saw the clip.

  3. At the risk of self-promotion, you might want to check out the lengthy comment from Clear Ink posted on Slambling in response to my “viral approach to SL” entry.

    A point about Jim that I gleaned from another site. It seems that Jim may not, in fact, have acquired an avatar to get at Dwight, but actually had had an avatar for some time, with his lengthy past in SL. Hence adding yet more irony to his “Oh it has losers…” statement.

    In any event, I think this has been a great example of Second Life in the mainstream (to paraphrase Gwyn Llewelyn)

  4. I think I’m the only one who hasn’t seen the American version, but I have seen some episodes of the British version, and they are rip-roaringly funny. I hope they come out on DVD some day, if they’re not already.

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