A few of us were so busy drinking nice red wine and chatting about Web 2.0 yesterday that we didn’t notice O’Reilly attempting to protect the use of “Web 2.0” as a service mark and prevent its use in conjunction with a 3rd party conference.
Thus did controversy ensue.
I can’t help thinking that O’Reilly are victims of their own success here. Like it or not, “Web 2.0” has stuck pretty well as a term. Protecting their Web 2.0 conference while still hoping to keep it in popular use is going to be a difficult line to walk.
How is anyone else going to have conferences about what is, after all, a popular subject? Well, in this instance, O’Reilly are offering to let the “IT@Cork Web 2.0 conference” go ahead this time, but have requested that they agree not to use the name for future conference.
It seems Tim O’Reilly himself is on holiday. I wonder whether things will change when he returns.